Services
GEOVISION CMO Offers Three Discrete Service Packages
For many businesses, CMOx Half-Day Strategy Session is the ideal starting point. It provides immediate clarity on your marketing priorities and actionable steps to drive results. With a clear roadmap in place, clients may then choose to build on this foundation with CMOx Engaged to ensure execution and measurable outcomes, or CMOx Advisor to maintain momentum and adapt strategies as they grow. Each service is tailored to meet your business where it is today and guide it toward where you want it to go.
DELIVERABLES
GEOVISION CMO client priorities and marketing team deliverables commonly include:
Marketing Strategy: A comprehensive plan that articulates in clear and simple terms the marketing strategy, developed in close collaboration with your teams, for realizing the growth and business targets you’ve established.
Team Leadership & Mentorship: Build and empower a high-performing marketing team that executes with excellence, and equips in-house talent with the strategic vision, tactical skills, and leadership development needed to drive sustainable growth.
Brand Positioning and Messaging: Clear and compelling messaging that differentiates the company and product in the marketplace, aligns with customer pain points, and speaks to the company’s unique value proposition.
Digital Marketing Strategy: An integrated digital strategy that leverages SEO, paid ads, social media, email marketing, and content marketing to drive demand, generate leads, and increase brand visibility, and that supports field activities.
Demand Generation Programs: Create and optimize a set of lead gen initiatives (e.g., webinars, whitepapers, PPC campaigns, etc.) to attract potential customers and nurture them through the sales funnel, helping to create a predictable sales pipeline.
Sales Enablement: Resources like pitch decks, product one-pagers, case studies, and ROI calculators that equip the sales team to close deals more quickly and consistently.
Product Launch: Develop and execute a launch plan that coordinates internal teams, product marketing, PR, and go-to-market initiatives to ensure a successful market debut and strong early adoption.
Marketing Metrics and KPI Dashboards: Identify the key performance indicators (KPIs) and create dashboards that track marketing performance, allowing the business to assess campaign effectiveness and ROI on marketing spend.
Investor and Stakeholder Communications: Materials such as quarterly updates, investor decks, and performance reports to ensure clear, compelling communication with investors and board members, showcasing the company’s growth story and market potential.
Content Marketing: A content roadmap and plan that aligns blog posts, whitepapers, case studies, videos, and social and other content to both brand messaging and SEO, driving organic growth and thought leadership, and accelerating sales cycles.
Marketing Operations: An implemented and optimized set of appropriate marketing automation tools and services that streamline key marketing processes, such as lead nurturing, email marketing, and customer journey mapping, to ensure that marketing operations are efficient and scalable.
Budget Planning and Execution: Detailed quarterly plans with clear cost projections across the relevant marketing elements (people, programs, technology). Monitor spending to ensure campaigns stay on track.
CMOx Half-Day Strategy Session
Focused Insights for Immediate Impact
This is an intensive 4-hour workshop that leverages the CMOx Functional Marketing® Framework to define and focus your marketing strategy and priorities. It uncovers your most significant marketing opportunities and challenges, and builds on a consultative, comprehensive, preparatory period in advance of the workshop.
Using insights gained during the preparatory period, the following are then completed:
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Strategic Assessment of your current marketing efforts, competitive position, and growth objectives through our proven diagnostic framework.
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Opportunity Identification of your highest-impact marketing opportunities and prioritize them based on potential ROI and resource requirements.
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Gap Analysis of your existing marketing capabilities, tools, and processes to identify critical areas for improvement.
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Action Plan, with a concrete, prioritized list of the specific steps needed to achieve your marketing goals.
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Customized Proposal for ongoing support through either CMOx Engaged or CMOx Advisor services to execute the agreed-upon recommendations
Have questions? Check out the FAQs
CMOx Engaged
More Than a Team Builder—A Results-Driven Leader
With approximately 1-2 days per week embedded in your organization, George acts as your strategic marketing leader, bridging the gap between vision and execution. His focus is on delivering measurable results while ensuring your marketing efforts are aligned with business objectives.
What George Provides:
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Vision to Execution: Translates CEO and Board priorities into actionable marketing campaigns.
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Team Development: Defines and sources the right marketing talent (if they’re not already in place) to execute strategies effectively.
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Leadership & Accountability: Directs and motivates the marketing team, ensuring progress and removing roadblocks.
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Performance Reporting: Provides weekly updates on mutually defined KPIs, keeping leadership informed.
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Innovation: Continuously refines strategies to overcome challenges and achieve growth.
Have questions? Check out the FAQs
CMOx Advisor
Sustained Growth Through Expert Guidance
CMOx Advisor is designed for companies who want ongoing strategic marketing guidance while maintaining day-to-day execution control. This program is available to clients who have completed either a 90-day sprint with CMOx Engaged or a CMOx Half-Day Strategy Session, ensuring we have a deep understanding of your business before transitioning to an advisory role.
What George Provides:
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Strategic Oversight: Quarterly Planning sessions to set high-level objectives and adjust your marketing strategy based on performance and market changes.
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Tactical Guidance: Twice-monthly Sprint Planning calls to review progress, address challenges, and plan upcoming marketing initiatives.
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Continuous Support: Unlimited email correspondence for questions, feedback, and guidance between scheduled calls.
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Process Excellence: Full access to our proven marketing campaign standard operating procedures (SOPs), enabling your team to execute with confidence using battle-tested methodologies.
Have questions? Check out the FAQs
