Results
George brings decades of proven success as a marketing leader and CMO for B2B startups, high-growth and market leading companies. The following success profiles highlight his ability to tackle complex challenges, deliver strategic solutions, and drive measurable results. Each profile demonstrates the kind of impact he can bring to your business, with a focus on achieving real outcomes and sustained growth.
Pipeline
Accelerating Pipeline Growth Despite Budget Cuts
Challenge: A private equity acquisition led to 13% marketing budget cuts – yet demanded 10% higher sales pipeline growth from existing and new customers.
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Action: Implemented targeted demand generation strategy:
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Developed new product bundle offerings
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Created focused ABM campaigns for top accounts
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Launched four customer expansion programs
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Executed four industry-specific campaigns for new logos
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Enhanced strategic partnerships and customer advocacy programs
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Result: Achieved 36% increase in marketing-sourced pipeline (from 22% to 30% of total pipeline). Secured company's largest-ever 7-figure deal through coordinated marketing touches across 42 stakeholders.
Marketing Operations
Modernizing Marketing Operations to Drive Efficiency
Challenge: Marketing team lacked proper attribution tools and reporting capabilities, resulting in:
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Internal conflicts over resource allocation
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Slow, inefficient decision-making
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Poor lead scoring that undermined sales team confidence
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Inadequate pipeline conversion processes
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Action: Executed complete marketing operations overhaul:
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Implemented multi-touch attribution (Marketo Measure)
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Deployed automated scheduling (Chili Piper)
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Created real-time reporting dashboards
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Established clear marketing-sales SLAs
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Refined lead scoring with granular measurements
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Result: Dramatically improved performance: MQL to SAL conversion jumped from 55% to 72%, while inbound lead response time decreased from weeks to under 60 minutes in 95% of cases.
Positioning
Pivoting Brand Positioning During Strategic Transition
Challenge: 25-year-old enterprise software company needed to integrate and promote newly acquired cloud platform while maintaining legacy product relationships. Required complete repositioning for customers, partners, and industry influencers.
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Action: Led comprehensive brand transformation:
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Redefined company mission and vision
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Shifted positioning from product-focused to platform-focused
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Modernized brand messaging around technology differentiators
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Refreshed the website, with focus on SEO-optimization
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Created new sales enablement materials
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Developed updated marketecture diagrams
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Result: Generated measurable market impact: doubled Page 1 Google rankings for key phrases, increased engagement rates by 14%, and improved conversion rates by 12%.
Launch & Exit
Building a Startup from Zero to Exit
Challenge: Tasked with transforming an internal cybersecurity project within a large corporation into a standalone company, the challenge was to create everything from scratch—brand identity, go-to-market strategy, and full marketing infrastructure—while operating with minimal resources. The initiative required positioning the new entity distinctly from its parent company while establishing credibility in the crowded managed detection and response (MDR) / Security Operations Center (SOC)-as-a-Service market.
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Action: As the marketing leader with a team of one, developed and executed a comprehensive strategy to build and scale the business through every stage of growth:
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Led end-to-end marketing strategy and execution, from initial brand development through successful exit
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Built and implemented comprehensive marketing programs including demand generation, product marketing, and analyst relations
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Established marketing technology infrastructure and processes to support rapid scaling
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Managed strategic communications for both an acquisition and subsequent company sale, while maintaining lean operations with just two team members
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Result: Successfully launched and established the company as a recognized player. Scaled to 8-figure ARR, with three F500 customers, through clearly defined positioning and differentiation, targeted demand generation, ABM and sales enablement programs.
Achieved successful exit through acquisition by a major security vendor, delivering significant ROI to stakeholders. Was retained by the acquiring company as their CMO through the integration period.
