About
George McTaggart: Expert Fractional CMO for Climate Tech and Clean Tech
George has a 35-year track record of success collaborating with executive leadership and marketing and sales teams to convert raw B2B product-market elements into polished, brilliant and valuable high growth businesses that are scalable. He has led the marketing of two successful software exits and has deep experience with dozens of companies, from start-ups to small and mid-size firms, and global market leaders.
COMPANY PROFILE
COMPANY STAGE
INDUSTRIES
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10-, 100-, 1000- & 5000- person companies
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Annual Marketing Budgets: $500,000 to $10 million
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Marketing team size: 1 to 35
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Incubation
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Startup
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Growth
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Financing
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Acquisition / Integration
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Cybersecurity
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SaaS
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Enterprise software
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Satellite remote sensing
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Mining / MinEx
COMPREHENSIVE MARKETING LEADERSHIP EXPERTISE
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Branding
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Budgeting / Planning
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Communications
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Content Marketing
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Customer Reference Program
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Demand Generation
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Digital Marketing
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Events
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Field Marketing
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Investor Relations
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Industry Analyst Relations
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Marketing Operations
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Partner Marketing
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Product Launches
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Positioning / Messaging
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Product Marketing
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Sales Enablement
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Strategy / Planning
A Personal Mission: Driving Sustainability and Innovation
“The challenges of climate change, sustainability, environmental resilience, and global resource stewardship are among the most pressing of our era. I’m committed to contributing to the solutions that will shape a more equitable, sustainable, and thriving future.
My mission is to enable innovative technology companies—spanning climate, clean tech and sustainability—to accelerate the growth of their businesses, through superior marketing, and to achieve their full potential as market leaders.”
George McTaggart
Marketing Expertise Matters Most
Effective marketing leadership transcends industries—whether promoting cutting-edge cybersecurity solutions or climate-tech or clean-tech innovations, the core principles remain the same:
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understanding the customer
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creating compelling value propositions
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and driving measurable outcomes
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Deep product expertise can be acquired, but strategic marketing expertise is what ensures success.
Marketing Approach
George’s approach to serving innovative B2B tech companies is built on principles that drive successful outcomes while maximizing the return on your marketing investment.
Strategic
Collaborative
Rigorous
Adaptable
Results-oriented
Strategic – By focusing on the big picture while aligning every marketing decision with your long-term vision, George ensures your marketing efforts accelerate growth, strengthen investor confidence, and position your company as an industry leader.
Collaborative – He works as a seamless extension of your leadership team, combining his marketing expertise with your deep technical knowledge to create powerful go-to-market strategies.
Rigorous – In an industry where technical credibility is paramount, he applies the same exacting standards to marketing as you do to your technology development, ensuring every claim is substantiated and every campaign is optimized.
Adaptable – Understanding that the dynamic landscape of climate tech requires agility, he adapts marketing strategies to capitalize on emerging opportunities and overcome unforeseen challenges, ensuring your company stays ahead of the competition.
Results-oriented – He measures success the same way you do - through concrete metrics that matter to your business, from qualified leads and sales pipeline to successful funding rounds and market penetration.